At La Nation Du WebOur mission is to support brands in their digital transformation through innovative and performance-oriented solutions. Based in the heart of the 11th arrondissement of Paris, our web agency helps TPEs, SMEs and large companies optimize their online presence. Today we offer you a comprehensive guide to get the most out of Google Search Console, an essential tool to boost your visibility on Google.
Google Search Console: Why use?
Google Search Console (GSC) is a free tool offered by Google to monitor, maintain and optimize the presence of your site in search results. It allows you to detect technical problems, track SEO performance, analyze your backlinks, submit your sitemap or identify positioning opportunities.
Who is this tool for?
To any company, developer or agency that wishes to understand how Google perceives its site. And in the long term: improving its Natural SEO.
Google Search Console configuration in 6 steps
Before you can analyze your data, you must configure your account. Here is how to proceed:
- See you on search.google.com/search-console/about
- Click « Start Now »
- Choose the property type: « Area » (overall monitoring) or « Prefix of URL » (more precise)
- Check the property (via Google Analytics, HTML tag, DNS...)
- Access your GSC dashboard
- Add your XML Sitemap in the tab « Sitemaps » to help Google explore your pages
💡 Pro Tip: in « Settings > Users and authorizations », you can add members of your team for collaborative management.
7 ways to use Google Search Console to boost your SEO
1. Solving indexing problems
See you in the tab Page indexing. You will see unindexed URLs as well as reason (404, blocked by robots.txt, noindex tag...).
✅ To be undertaken:
- Remove tags
noindexif no longer necessary - Fix 404 errors with 301 redirects
- Edit your file
robots.txtif necessary
2. Submit your sitemap
One Sitemap helps Google understand the structure of your site. In GSC:
- Go to the tab Sitemaps
- Add your sitemap URL (e.g.:
/sitemap_index.xml) - Click « Submit »
You can check if your pages are indexed and identify any errors.
3. Correct marking errors (structured data)
The Structured data (schema.org) allow to enrich your Google results (opinions, FAQs, Breadcrumb, etc.). GSC alerts you about errors via report "Incomprehensible structured data".
✅ Correct invalid tags and test them via Google's enhanced results tool
4. Evaluate user experience
From the tab « Experience », you access reports on:
- Core Web Vitals (carrying speed)
- Mobile compatibility
- Ergonomics of pages
These criteria directly influence your positioning. GSC tells you the problematic URLs so you can prioritize your UX optimizations.
5. Search for keywords with potential
In the report Performance, you can:
- See queries that generate clicks to your site
- Analyze the Medium positions
- Identify second page keywords (position > 10)
🎯 Goal: Identify the requests you are close to the top 10 and optimize your content to climb on the first page.
6. Analyze your backlinks
In the tab "Links", you will discover :
- Your Most Related Pages
- The sites that reference you
- The anchor text used
💡 Tip: Identify quality backlinks (authority sites, close themes) and strengthen your netlinking strategy.
7. Identifying Google Penalties
Finally, the report « Manual actions » alert you if Google has penalized your site (duplicated content, spam, artificial links...). If so, you will see a manual action applied with the instructions to correct the problem.
Once the errors have been corrected, you can submit a Request for review.
Gain visibility with The Web Nation
Configure Google Search Console is a first step towards a SEO performing, but still need to know interpret data and to act effectively. That's where La Nation Du Web intervene.
What our agency can bring you:
- Full audit of your online presence
- Custom SEO optimization
- Technical analysis (indexing, performance, user experience)
- Strategic and operational support
📍 Located in Paris 11e, La Nation Du Web puts technology and artificial intelligence at the service of your growth. We help companies exploit the full potential of Google tools to maximize their online visibility.
💬 Need help with Google Search Console?
Contact our team and get personalized support to get the most out of your Google presence.
👉 Make an appointment or write directly to us to start your digital transformation.
